At Park Vision we value you, your eyes and your privacy. We don’t keep lists and registers. Our patient records are confidential.
The practice management system we use, See 2020, is GDPR compliant, encrypted and password protected. All keystrokes, activity and changes to patient information are traceable.
At Park Vision we don’t believe in constantly mailing our patients, we don’t do frequent sales and believe that our patients know they can drop in to the practice whenever THEY choose to do so. We will let you know when your eye exam is due and occasionally, if we are doing an event we will contact you, but only if we think you will be interested and have given us permission.
In line with the General Data Protection Regulation on Data Privacy, we are required to obtain agreement of data processing for the purposes of marketing activities. Agreement is not required for the provision of optical care services, as the related data processing activities are required so we can provide such optical services and the provision of eye care is in the patient’s interest under this regulation. In line with this regulation, a patient can withdraw agreement for any opt-in based data processing activity at any time. This will terminate any non-optical care activity for that specific type of data processing.
If the patient decides that they wish to be included in such services in the future, opt-in must be provided so that such processing activities can be reinstated.
In line with the General Data Protection Regulation on Data Privacy, we are required to gather agreement for data processing for the purposes of marketing activities. If a patient wishes to withdraw agreement for the purposes of marketing, they should be informed that they can do so at any time.
It is a patients right to exercise their right to be forgotten under the General Data Protection Regulation. In the case where this is requested, no further processing of the data will be performed for any purpose, including optical care. There is however a legal obligation for Park Vision to hold medical records for minimum retention period of 7 years, after which the record will be permanently deleted.